In 1990 alone, advice columnist “Dear Abby” and her staff received over fifty-five thousand letters from men and women of all ages, classes, nationalities, sexual orientations, and religions. With a clear, witty, and informative writing style and a readership of 150 to 200 million, Pauline Esther Friedman Phillips, known professionally as Abigail Van Buren or Dear Abby, influenced American life and culture since the inception of her column in the mid-1950s. Openly revealing her opinions concerning antisemitism, sexism, and racism while responding to her readers’ diverse queries, Dear Abby actively championed Jewish and non-Jewish women’s rights both in the United States and internationally.

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When the Phillipses moved to Hillsborough, California, from Eau Claire, Wisconsin, in 1955, Pauline contacted an editor with the San Francisco Chronicle to express her displeasure with their newly established Molly Mayfield lovelorn column. She offered the Chronicle a radical departure from the paper’s previous features. Her column was to be humorous, helpful, and filled with one-liners. The paper hired her and she rapidly became a success, adopting the name Abigail Van Buren. Pauline contracted for the rights to the names Abigail Van Buren and Dear Abby, a move that gave her great control over her column and a large share of its profits.

For several decades, Abigail Van Buren counseled her readership, as well as shared with them her political, moral, and social views. Championing the rights of women, Jews, African-Americans, and others, she published advice columns that newspapers have threatened not to print. On July 29, 1991, for example, she reissued a letter in favor of women’s rights to control their bodies, even though a number of papers threatened not to run it.

Because she became Dear Abby three months after her twin assumed the Ann Landers column, the sisters attempted to curb any acrimony between them by agreeing not to vie for the same city’s newspaper. However, their competition intensified after Ann Landers signed a one-year contract with the Sun Times and appeared on What’s My Line?. In 1956, Abigail Van Buren allegedly offered “Dear Abby” at a reduced rate to the twins’ hometown paper, Sioux City Journal, as long as it promised not to run “Ann Landers.” Life magazine informed the public of their acrimony in April 1958. Although the sisters publicly reconciled in 1964 for their twenty-fifth wedding anniversaries, their competition continued. As she began to suffer from Alzheimer’s, her daughter, Jeanne, took on more duties of the column.

Abigail Van Buren lived in Sioux City, Eau Claire, Los Angeles, and at the end of her life in Minneapolis. In all these locations, she remained active in citywide and national Jewish and non-Jewish organizations. Volunteering with synagogues, old age homes, the American Society for AIDS Research (AmFar) and the Jewish National Fund, her largest contribution may have been her ability to make public issues of concern to Jewish and non-Jewish women.

She died of Alzheimer's Disease in Minneapolis on January 16, 2013.